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3TREES Partners with Winter Olympic Champion Wu Dajing to Move Beyond International Standards
2021.03.13       Category: News

On March 13, 3TREES officially announced its latest celebrity endorser - Winter Olympic champion Wu Dajing. The two sides will work together to start a new journey of surpassing international standards and creating a healthy and beautiful life.

 

As the lead Chinese player in short-track speed skating, Wu Dajing broke the world record twice in the PyeongChang Winter Olympics and won China's first Olympic gold medal in men's short-track speed skating, impressing the world’s audience with the amazing "Chinese speed".


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Since its establishment, 3TREES has been committed to creating a healthy life for humanity by making homes healthier and cities more beautiful. It is the first company in the industry to put forward the "Health+" corporate standard, under which the VOC indicator of its emulsion paint products is only about 1/10 of the national standard, and the content of free formaldehyde is 1/10 of the national standard, reaching the criteria for food contact grade. It is also the first in the industry to provide a whole range of odor-free paint products that make homes healthy to live in 8hrs. It is also the first to introduce the concept of green building aesthetics, which turns building into landscape. With the technical sophistication that exceeds the national green product standards and the European and American environmental standards, 3TREES has developed and produced more than 8,000 products. Through its one-stop system of green building materials and solutions for a better life, and powered by the twin drives of "innovation + service", 3TREES has enabled a healthy and prosperous life for its customers and contributed to the building of a beautiful and odor-free China.

 

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This is the first time for 3TREES to partner with a Winter Olympic champion and invest in Olympic marketing. It also shows the confidence and determination of 3TREES to further consolidate its market image as the representative of China and Chinese paint brand.


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