On June 17, Winter Olympic gold medalist Wu Dajing attended the 3TREES Beautiful Life Festival at the Chengdu Fusen-Noble House Chengbei Building Materials Market, and lightened up the atmosphere of the event. He had a lively interaction with his fans and took photos with them at an appreciation event, and joined a live-streaming session at the 3TREES studio. The online live-streaming of the event attracted over 223,400 views online, and featured countless exciting surprises, pushing the Beautiful Life Festival to its highest point.

At the site of the event, Wang Tonghu, General Manager of the 3TREES Decoration Paint Department, invited Wu Dajing to the 3TREES stores and explained to him the distinctive features of 3TREES products. Wu Dajing became an endorser of the 3TREES brand through the Winter Olympics, and wrote an amazing Winter Olympic story together with 3TREES.

As part of the event, a series of “excellent” helmets with coatings and patterns specially developed and designed by 3TREES for its partner, the Chinese short track speed skating national team, were displayed at the 3TREES Exhibition of Winter Olympic Stories. Honoring its commitment to the vision of green Olympic Winter Games, 3TREES participated in the construction of more than 10 major Winter Olympic venues and supporting projects such as the “Snow Ruyi”, and developed special protective coatings for the Olympic medals, contributing to the Winter Olympic episode of “making medals that are safe to bite”. While carrying forward the spirit of the Winter Olympics, 3TREES's participation will also go down in the history of the contribution of a national paint brand to the construction of major national projects.

As a “highlight” of the event, Wu Dajing’s visit to the 3TREES studio attracted much attention. At the beginning of the live-streaming, Wang Tonghu, General Manager of the 3TREES Decoration Paint Department, presented the 3TREES “Excellence Medal” to Wu Dajing, to congratulate his outstanding performance during the Winter Olympics Beijing 2022. Wu Dajing shared his personal experience of decorating his new home, and recommended the Fresh and Odorless Wall Paint, the first Chinese product to pass the German Blue Angel certification, and the 360 Anti-Formaldehyde Wall Paint (Inspirational Edition) and other home decoration paints of the same categories. The signature features of 3TREES products, including the rigorous application of environmental standards, the air-refreshing formaldehyde-free formula, as well as high coverage and high scrub resistance, are all consistent with the quality of Olympic champions. In the meantime, the exclusive package of Wu Dajing-endorsed champion golden can is also a major selling point of the product.

Wu Dajing had a try-out of the 3TREES fresh and odorless BB paints in the studio. He opened the lid and smelled, and found the odor was very comfortable. The 3TREES Pokémon co-branded BB paint, which follows the environmental standards that are more stringent than those applied for children's rooms, is especially suitable for families with babies. The premium pack of the BB paint has also received Europe's Asthma & Allergy Friendly certification and the M1 certification of Finland, and proved effective in resisting common germs and protecting the health of the whole family.

In addition, the Starry Sky Paint, a fun paint designed for romantic life, offers a variety of trendy colors that can absorb light and store energy, and generate a romantic vibe at night. The Projection Paint, on its part, is more effective in meeting the demand of projection colors and restoring the immersive visual experience with real colors. Liang Jianhe, Deputy Director of the 3TREES Decoration Paint Department, introduced the product features of 3TREES's Life Enjoyment Projection Paint to Wu Dajing, which came as an amazing surprise for him. As a diehard movie fan, Wu Dajing has been planning to decorate his new home with projection paints, in the hope of enjoying a more exciting movie experience at home.

Home is the both the living space and figurative expression of a beautiful life. As the Chief Recommendation Officer of 3TREES, Immediate Move-in, Wu Dajing had experienced the upgraded Healthy Immediate Move-in services even before the Winter Olympics when his parents decorated their new home. The tasks of wall base inspection, masking protection and multi-layer paint painting, among others, were all completed less than 20 days to the Spring Festival. The green, healthy, environment-friendly and odorless wall paints are both aesthetically pleasant and elegant, and allowed Wu Dajing's parents to move into their warm and comfortable new home at the earliest possible time. In order to provide the audience with a vivid impression of the decoration effect, the online studio presented the live scene of Wu Dajing's new home, and interviewed Xu Qiao, Regional Director of 3TREES Immediate Move-in, who shared the unforgettable experience of home decoration for Wu Dajing. The bonus sessions of the livestreaming, including the “seckilling” of Immediate Move-in 2.0, and multiple rounds of luck draws, also delivered handsome benefits to the consumers.

Wu Dajing's participation in the livestreaming lightened up the atmosphere of the Beautiful Life Festival and pushed the sales to the peak. “Making homes healthier, cities more beautiful, and life better” is 3TREES's abiding mission. Successfully participating in the Winter Olympics, topping 10 billion yuan in revenue, achieving strong growth in retail sales - with these breakthroughs, 3TREES will continue to lead Chinese paint brands on their journey to ascendance.

At the age of 20, 3TREES remains a young and vibrant brand. Going forward, it will continue to pursue innovative development, explore new ways to deliver a beautiful life, provide users with high-quality green and healthy products and touch-the-heart services, and make everyone live better.