On August 16, 2019, the 3TREES Engineering Green Building Aesthetic Discovery Journey & Refresh the City Launch Meeting was held at Shangri La Hotel, Jing'an District, Shanghai. More than 300 guests, including representatives of urban investment and construction organizations, design institutes, decoration contractors, old building renovators, general contractors and 3TREES partners, witnessed the important moment of 3TREES Engineering. 

Global launch of 3TREES Refresh the City Service Brand

In this year's Government Work Report delivered on March 5, 2019, Premier Li Keqiang outlined plans for the transformation of old urban residential areas. In conjunction with the Ministry of Finance and the National Development and Reform Commission, the Ministry of Housing and Urban-Rural Development issued a Circular on the Reconstruction of Old Urban and Rural Residential Areas on April 15, 2019. On June 19, 2019, Premier Li Keqiang presided over an executive meeting of the State Council to push forward work on the transformation of old urban residential areas. At the end of July 2019, the Political Bureau Meeting of the Central Committee of the Communist Party of China once again called for implementing old urban residential area reconstruction and other projects designed to improve weak links in people’s livelihood. 

It is clear that the transformation of old residential areas has been elevated to the national level, with relevant work being sped up. In response to this call, 3TREES Engineering as a leading national coating brand has acted proactively. In his opening address to the launch meeting, 3TREES Vice President Lin Dedian remarked: "3TREES Engineering’s Refresh the City Service Brand will focus on 'greenness, energy saving, taste and naturalness', integrate global R&D resources, create green and innovative product standards, whole-process standards and professional customized system solutions that lead the trend of the urban renewal industry, implement professional 'whole-scenario, whole-process and whole-system' solutions, help government departments, cities and communities to promote cultural heritage and innovation, enhance city image and renovate urban buildings." The original aspiration of 3TREES's "Refresh the City" service brand aroused strong resonance among the participants!”

Refresh the City is no longer confined to the beautification and reconstruction of physical space. In her presentation the Strategy for Promoting Comprehensive Reconstruction of Old Residential Houses in Shanghai in the Context of Urban Renewal, Professorate Senior Engineer Gu Xiaoying, Director of the Chief Engineer's Office of the Shanghai Real Estate Science Research Institute, said that the comprehensive transformation of old houses and the improvement of people's living conditions were important measures to implement the spirit of the 19th National Congress of the Communist Party of China and meet the people's yearning for a better life, and were essential for creating high-quality life and letting the people share the fruits of reform and development. She noted that the comprehensive transformation of old houses was an important part of urban renewal and transformation, which required efforts to improve the implementation mechanism, enrich the implementation content, and innovate ways and methods. She added that through various modes of old housing renovation and transformation, it was necessary to promote the organic renewal of cities, improve the living conditions, living environment and living quality of the people, and enhance people's sense of happiness and gain. This was highly consistent with the original intention of 3TREES’s drive to start the "Refresh the City" revolution, she said.

Praise life through architecture, and lead innovation with science and technology! Witnessed by all the guests and representatives, 3TREES officially launched its “Refresh the City” Engineering Service Brand. This brand will empower buildings, well integrate buildings and human dwellings, and make home healthier, cities more beautiful and life better!

Ms. Xu Yonghong, Co-founder of Shanghai Yuedu Enterprise Management Consulting Co., Ltd., made an insightful interpretation of the positioning of 3TREES’s “Refresh the City” Engineering Service Brand. As a good life architect, the brand would adhere to the path of green architectural aesthetics, inherit the diversity of city impressions, lead by culture, empower buildings through culture, develop exclusive solutions for customers, render meaning with colors and create city image cards, she said.

Join Hands with Strategic Partners and Create Better Life Together 

3TREES Refresh the City Colors Research Report Released

Cities are growing, and the future has come. At this launch conference, 3TREES Engineering also released its Refresh the City Colors Research Report, contributing to the improvement of overall urban quality.

Color balances everything. As a medium, it is attached to architecture, landscape, transport systems and other urban function carriers. The scientific use of colors can help to achieve color harmony and balance between the artificial environment and the natural environment. In her speech, Ms. Zheng Shuang, General Manager of Beijing Puyuan Culture and Art Co., Ltd., said that 3TREES’s Refresh the City colors research would help to make urban residents feel more attached to their cities.

Dual Drivers of the "6-in-1" Series + the "Refresh the City" Engineering Service Brand

In addition to making cities warmer with colors, 3TREES’s integrated 6-in-1 one-stop system of green construction materials and services will also be integrated to empower the building of the Refresh the City Brand. In his speech 3TREES "Refresh the City" Creates Better Life, Dr. Lin Jinbin, Deputy General Manager of 3TREES’s Paint Division said that the "6-in-1" series + the "Refresh the City" Engineering Service Brand would provide professional diagnosis and customized product systems, construction technology, management standards, acceptance inspection standards and after-sales services for the reconstruction of old cities, restore urban cultures and regional outlooks, retain memories and awaken home nostalgia. 

Vvupup E-commerce Platform Provides High-quality Resources Safeguard

As for Vanke VVUPUP, which is 3TREES Engineering's long-standing strategic partner, Xu Yang, Director and East China Partner of Zhuhai Procurement and Construction E-Commerce Co., Ltd., said in his sharing that the VVUPUP platform would adhere to the philosophy of helping customers optimize their supply chains, reduce costs and create real value, improve the management efficiency of the building materials supply chain, and assist 3TREES Engineering in its Refresh the City services and create better urban homes. 

Refresh city images, and create better life! 3TREES, with its global launch of “Refresh the City” engineering service brand, Refresh the City Colors Research Report and customized 6-in-1 product solutions for Refresh the City, will create beauty for China, empower the transformation of old urban areas and build a great Chinese coating brand! 3TREES will lead China from being a big coating producer into a major coating powerhouse and create better life for the people.